Google+
Carrots and Sticks
My friend Michael Sampson reports back from the Salesforce "Dreamforce" conference. In tune with his latest book he enlightens us about user adoption. John McGuigan of Fiberlinks Communication presented The Cardinal Rules of User Adoption:
I absolutely agree that utility trumps any carrot or stick. If a tool helps you to "be more efficient in what you do every day" (Incidentially the Lotus motto) you won't need external motivators but rather traffic management to handle the user rush. A good example are mobile devices. Hardly any organization needs to advertise the use of a smartphone internally. Users want them, want them badly since their perceived advantages are obvious.
I absolutely agree that utility trumps any carrot or stick. If a tool helps you to "be more efficient in what you do every day" (Incidentially the Lotus motto) you won't need external motivators but rather traffic management to handle the user rush. A good example are mobile devices. Hardly any organization needs to advertise the use of a smartphone internally. Users want them, want them badly since their perceived advantages are obvious.
